Think of a Caller ID for your website. Someone “calls in” when they visit your website. IP Tracking software identifies the IP (internet protocol) address of the visitor, and reports all contact or registration form completions. Typically, the software reports other contacts that share the same IP address, with the ability of the subscriber to select titles, geographies and other criteria. The report includes contact email addresses, and telephone numbers, along with important behavioural information about your leads: keyword search information, pages visited, time duration by page or form. IP Lead Tracking offers benefits to both sales and marketing teams.
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