The Definition of Marketing Automation [Infographic]

Wouldn’t it be nice to just sit back one day and have your marketing be done for you?

We’ve all had those days where we have back-to-back meetings , yet still have a huge to do list... Sending out a load of emails to our prospects and getting new blog posts up, then spending hours endlessly driving traffic to them on social media... and we know there is just no way that we can ever get it all done!!

Well, that's where Marketing Automation comes in. 

(And if you're already considering Marketing Automation, check out our top tips for vendor selection!)

In a nutshell, marketing automation refers to software that automates your marketing for you. The software is designed to help you prioritise and execute your marketing tasks in a more streamlined and efficient way. But what does that mean for you as a business, and where on earth do you start? Unlike automating manufacturing processes, implementing a marketing automation system won’t make your job irrelevant, it will just make you more effective. It will free up some of your time, while not compromising the authenticity of the content you’re producing. And it will help you reach your goals faster. The ultimate goal with your marketing is to generate more revenue for your company. To accomplish this, we need to drive traffic to our website, convert that traffic into leads and close those leads into customers. Where marketing automation really makes an impact is the conversion and closure stages of this process.

Here's a handy little infographic that will help define some of it's benefits and features... 

Thinking of purchasing a Marketing Automation platform? Read our blog outlining all the things you need to consider before making the big purchase.

Cloud10 Marketing are a  vendor agnostic data-driven, growth-driven, results-driven marketing agency, with years of expertise in marketing automation, growth hacking, social media, and account based marketing, specialising in b2b marketing for the emerging technology industry, as well as telecoms, hospitality, and recruitment.

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Originally published July 01 2017, updated February 07 2018